BENJAMIN MOORE TRUE BLUE TO

 INTERIOR DESIGN PROFESSIONALS AND ASID

Benjamin Moore has more than 450 blues for designers to choose from, but, when it comes to the company’s commitment to ASID, color it True Blue.

            For decades, Benjamin Moore has been an ASID Industry Partner and an active, ardent advocate of the organization’s programming—both on a national and local level. It’s no wonder that the company repeatedly is named designers’ No. 1 paint choice and engenders such passionate brand loyalty.

            Benjamin Moore has steadied a great deal of attention on the design community knowing the influence and impact professionals have on what paint color is used. A torrent of color selection tools and resources is continuously in the pipeline for interior designers. For instance, indispensable for anyone who wants to track tomorrow’s color trends today is Benjamin Moore’s Color Pulse™. Available each fall, this is an annual pronouncement of the trend colors that can be expected to prevail in home furnishings 12-18 months in advance. While it is thoughtfully packaged with the corresponding color palette, accompanying text also elaborates on the cultural, social, political and fashion variants that are fueling the trends and how they were interpreted. It’s cutting edge inspiration to give you a leading edge practice. 

            The various publications produced by Benjamin Moore have come to be appreciated by interior designers. Books, such as Exterior Style and Interior Style, have helped bring greater national exposure and recognition to some very talented interior designers. At the same time they have shared valuable decorating insights and inspiration with thousands of homeowners. Ensemble, a quarterly magazine targeted to the design professional only, similarly has resonated among the 50,000+ who subscribe to it nationwide. It is a wellspring of ideas and inspiration, profiling interesting projects and the teams behind them and helping to update designers on the latest products and techniques. Additionally, Benjamin Moore’s annual COLOR magazine, sold on newsstands and through its paint retailers, also has become highly regarded as a source of inspiration and showcase for interior designers’ most artful work.

            ASID members who use color innovatively also have a shot at winning $5,000 and the annual Benjamin Moore HUE™ Award. In the two years since HUEY’s founding, Benjamin Moore has presented $60,000 in prize money to a dozen talented architects and interior designers nationwide. Look for the Call for Entries online at www.benjaminmoore.com and in Ensemble later this year. Winners will be announced in November and the awards ceremony is planned for early spring ’08.

            Noteworthy also is Benjamin Moore’s development of CEU programs. These are offered online or can be conducted on-site by your Benjamin Moore architectural representative (Jacqueline.Passaro@benjaminmoore.com). Color 101: What is Paint? is practically a rite of passage, offering a well-rounded overview to both practicing designers as well as students. Color Fundamentals, which teaches more about color theory, also historically has been a CEU staple. Also recently added to the menu of options are:  Paint 201, an advanced study of the technology; High-Performance Coatings for Industrial Applications; Low-VOC Paints as A Component of Sustainable Building Concepts; High-Performance Floor Coatings; and, Origins of Color and Pigments.

Nearby in Washington, DC, at the National Building Museum, through June 3, there’s still time to see “The Green House:  New Directions in Sustainable Architecture and Design” exhibit. Benjamin Moore teamed with the ASID Foundation, Inc. to sponsor it, and it has been hailed for its keen examination of innovative green home building, design products and technology.

And, then there are the Benjamin Moore paint products. As if they could get any better than they already are, coming to Baltimore later this year is Aura—representing a breakthrough in technology and a new era in paint performance. Its water-borne colorant system translates to zero solvents, making it exceptionally eco-friendly with an abundance of superlative traits not found in any other paint. Aura is progressively making its way from the West Coast where it debuted in October and is flying off the shelves. To learn more, visit www.myaurapaint.com.

With its generous endowments of funding, paint products and man/womanpower each year, Benjamin Moore’s True Blue commitment helps add a Rosy outcome to many of ASID’s undertakings.

Benjamin Moore & Co is a Berkshire Hathaway company. It was founded in 1883 and is one of the country’s leading manufacturers of premium quality architectural, commercial and industrial maintenance coatings. Benjamin Moore products are sold through a network of authorized, independent retailers throughout North America. For more information, visit www.benjaminmoore.com.